Paid vs organic marketing

Happy September! And hey to all my new subscribers, happy to have you here :)

We’re now coming to the point in the year where I would encourage you to revisit the goals you set yourself at the start of the year and ask yourself, are you on track? Not to beat yourself up, but to hold you accountable to the targets you set yourself. The beautiful thing about online business is that if you’re not meeting your revenue goals there are only two things that (ultimately) this can be down to: a) you’re not getting enough traffic or b) your conversion rate sucks (of course, both of these can then be broken down into other bottlenecks).

Today’s video will be focusing on point a. The good news is, getting more traffic doesn’t have to be complicated. Essentially it comes down to having a diversified and intentional marketing strategy in order to get more eyes on your store. You can watch the full video here where I’ll be breaking down pro tips and the importance of using both paid and organic methods of marketing.

Another resource I would HIGHLY recommend is this e-book. It’s gotten so many positive reviews and it’s not a surprise - it’s like nothing on the market when it comes to social media marketing. If you want to stick to stick to organic methods when you’re starting off, this e-book will help you develop a social media strategy that is bespoke to your business and will ensure that everything you post is intentional and delivers results. I’ve personally invested in a lot of courses, e-books and masterminds etc and this is definitely one I would say is up there when it comes to learning material.

Hope this was useful - if it was, make sure to share it with a friend!